About Felecia

Look past your circumstances and get creative!
Felecia is a trailblazing social entrepreneur with an authentic voice for change. For the past decade Felecia has dedicated her life to inspiring a new generation of leaders through her conversational talks on Entrepreneurship, College Funding and Personal Branding. Hatcher has been honored by the White House as one of the Top 100 Entrepreneurs under 30, Featured on the NBC Today Show-Grio’s 100 African American’s Making History, a TEDx Presenter and featured on the Cooking Channel, Inc Magazine, Wall Street Journal Japan, Entrepreneur, Essence Magazine and Black Enterprise.
As a “C” student in high school Hatcher beat the odds and won over $100,000 in scholarships to attend college by getting creative. She used her experience and knack for personal marketability to start her first business called Urban Excellence as a freshman in college. The built and ran innovative college prep programs for companies like DeVry University, MECA, AMPS Institute, the YMCA,TED Center, and the Urban League.
After Urban Excellence, Hatcher went on to a successful career spearheading experiential marketing and social media campaigns around the country for Fortune 500 companies like Nintendo, Sony, Wells Fargo, Microsoft and Little Debbie. Hatcher also worked for the NBA as the Front Office Marketing Manager for the Minnesota Lynx and spearheaded their 10th anniversary re- branding campaign.
After falling flat on her face while attempting to chase an ice cream truck in heels Hatcher started a gourmet popsicle and ice cream catering company in 2008. The company specializes in vegan friendly and spiked popsicles for events and retail. Again tapping into her knack for marketing Hatcher formed many strategic partnerships through her company Feverish Ice Cream using popsicles to help companies like Universal Music, Adidas, Whole Foods, Live Nation, Bacardi, JCrew, Capitol Records, Maker’s Mark, The US Census Bureau, The W Hotel, Playboy, Tom Cruise, and Vitamin Water promote their new products through her trucks, carts, social media networks and sponsored ice cream give-a-ways. The company is dedicated to sustainability and innovation donating a portion of each Popsicle sold to charity as well as running a youth entrepreneurship program called PopPreneurs where Hatcher and her partner Derick Pearson teach kids in urban areas how to become entrepreneurs through ice cream carts.
Hatcher travels the world speaking to students and young adults and is the author of 3 books The “C” Students Guide to Scholarships, Pimp My Resume and How to Start a business on a Ramen Noodle Budget.